Ads that can't see their own sales
Most sales close on WhatsApp or by phone, so the Pixel never sees them. Meta optimises for clicks instead of buyers, and the budget burns.
- Ad clickReels, Lagos
- Chat startedWhatsApp
- Purchase₦185,000
Connected software and AI agents that fix what holds a business back, from hiring and onboarding to orders, stock and ads.
We hear the same problems from almost every business we meet. Each one has a system that fixes it, and they work best connected.
Most sales close on WhatsApp or by phone, so the Pixel never sees them. Meta optimises for clicks instead of buyers, and the budget burns.
WhatsApp, Instagram DMs, calls and the website each hold part of the picture. Orders get missed, doubled or forgotten.
CVs sit in WhatsApp and email, nobody scores them the same way, and good people are lost to slow replies.
First weeks are verbal instructions and missing logins, so new hires take months to become productive.
Shelves run empty while cash sits in slow movers, because nobody sees stock levels as they change.
Most businesses run on disconnected tools and memory. We connect each part into one system that runs every day and reports on itself.
Map your systemEvery Emax system starts with a problem we felt ourselves. We built for our own solar business first, then turned each working part into something other businesses can use.
An online solar store with verified products, honest sizing help and delivery across Lagos. Homes and shops get reliable power without guesswork.
Ten specialist AI roles, from Creative Director and Copywriter to Media Buyer and Analyst, working from one brief.
Orders, deliveries, stock and team status pulled into one brief for the Monday, Wednesday and Friday meetings.
Every new product is researched before money is spent: friction, demand, competitors, margin and a clear verdict.
Cuts filler words and dead space, grades colour, adds subtitles and builds animated overlays for product ads.
What works inside Emax, packaged for other companies: store integrations, AI agents connected to real tools, and workflow automation.
Each system is a chain of steps handled by software and specialist AI agents, with a person approving what matters.
The problem: Grid power is unreliable. Buyers don't know what size of inverter, battery or panel they need, and many get sold the wrong kit.
An online solar store with verified products, honest sizing help and delivery across Lagos. Homes and shops get reliable power without guesswork.
Products sync from the store to Facebook and Instagram shops.
Appliances in, recommended kit out: inverter, battery, panels.
Payment, order record and stock update happen together.
Every order has a status until it reaches the customer.
We don't patch one broken step. We map the whole loop, find where value leaks, and build the smallest system that closes it.
We trace the problem from first customer touch to final delivery and mark every hand-off where time, money or trust is lost.
Each step gets an owner: software, a specialist AI agent, or a person. Clear inputs, clear outputs.
Store, ads account, inbox, task board, spreadsheets. The system works inside the tools a business already uses.
Systems run on a rhythm with reports a person reviews. What the numbers show becomes the next version.
“Most problems in our society are not broken parts. They are broken connections between parts. Fix the connection and the whole thing starts to work.”
Every system ran inside Emax before we offered it to anyone.
Agents do the work. People make the calls that matter.
Built for Nigerian power, payments, logistics and buyers.
If a system can't report on itself, it isn't finished.
Tell us what keeps breaking in your business. We'll map it with you and show what a working system could look like.